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Lehigh Valley Shopper
MEET THE OWNER

Hank Cedar, founder of Cedar Marketing Concepts (CMC), has had an eclectic career. As a teenager, he left his home in Brooklyn for a summer job on a dairy farm in upstate New York. The next summer, he worked as a vendor for Harry M. Stevens at Ebbets Field, home of the late, lamented Brooklyn Dodgers.
 
After graduating from SUNY in Farmingdale, Hank went into the Life Insurance field, where he was a top ten agent for three years. At age 29, he was promoted to a general agent in the company. Under his leadership, his agency. the Henry Cedar Agency, Inc., increased fivefold within the next five years.
 
In the early seventies, Hank and his family moved from Brooklyn to Warwick, NY, and shortly thereafter, he took a career agent position with New England Life. In 1975, he completed his studies for his Chartered Life Underwriter (CLU) designation. Later, he attained advanced certification in estate planning and pension planning.
 
Hank qualified for membership in the Million Dollar Roundtable (MDRT) in
1979, a distinction for which less that two percent of insurance agents
nationwide qualify.
 
Always looking for a new challenge, Hank owned and operated a restaurant in the early eighties, then ventured into advertising.
 
While serving as the sales manager for Senior Living News, Hank expanded the paper from its original 16-page layout to 32 pages. He then became a membership recruiter for the Pocono Mountain Chamber of Commerce, where he produced unique advertisements for chamber members.
 
With a varied and interesting career, Hank has his ear tuned to the needs of the small business owner. His background in financial services, when combined with his experience in advertising and marketing, makes Hank fully appreciate your needs.
 
Hank formed the CMC network to give you the help you need to
GROW YOUR BUSINESS !!!

 

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